I joined EdirectInsure at its very beginning, when it was still a startup with big ambitions in the insurtech space. As part of the founding design team, I helped shape the product vision, design systems, and customer experiences that fueled its rapid growth. Today, the company has evolved into Bolttech, a global insurtech with over 2,000 employees — and I’m proud to have contributed to that journey from the ground up.

Design Lead

Work in progress! New stuff dropping here soon.

Scope

I joined EdirectInsure as Product Design Lead, where I owned the end-to-end product design process — from concept and prototyping to QA and user acceptance testing. My Product Owner challenged me to rethink how people experienced insurance, moving away from complex, traditional flows and instead drawing inspiration from e-commerce standards: simplifying acquisition, improving usability, and making insurance feel as seamless as online shopping.

Outcome

These efforts laid the foundation for the company’s acquisition by Bolttech, where the same one-shop insurance experience I helped design is still at the core of the business today — now serving a global insurtech leader with over 2,000 employees.

My role

Beyond product, I guided team members, fostered collaboration, and established shared design standards across the organization. I also led corporate branding initiatives and introduced scalable design solutions that supported growth, ensuring design excellence could scale alongside the company’s rapid expansion.

Credits

Edirectinsure

Boltech

SuperAI

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