SuperAI is Asia’s leading conference for frontier AI — a gathering of innovators, researchers, entrepreneurs, and global leaders united under one roof to explore where AI is headed. At this event, I worked as Design Lead, shaping everything from visual identity to attendee journey, digital touchpoints, and immersive branding moments.

The outcome was a bold and recognizable visual identity that elevated SuperAI’s presence in the global tech ecosystem. Digital platforms offered a seamless user experience for attendees navigating registration, agendas, and networking, while the physical spaces were designed for clarity, immersion, and impact. The event drew thousands of participants from over a hundred countries, selling out its Singapore edition and establishing SuperAI as a major destination on the AI calendar.

In my role, I led the creative vision from concept to execution, collaborating closely with the core organizing team, digital developers, production partners, and sponsors to ensure consistency and quality. This end-to-end approach resulted in a unified experience where every detail — from digital flows to stage branding — worked together to reinforce SuperAI’s identity and mission.

SuperAI core team, production and AV partners, digital development teams, and sponsor collaborators.