At TOKEN2049, the world’s premier crypto and Web3 event, I worked as Design Lead, driving the creative vision across brand, digital, and event experiences. My role spanned from concept to execution — shaping the brand identity, overseeing UI/UX for digital platforms, and delivering sponsor activations and large-scale event design.

The result was a globally recognized event brand and experience. From a strong, versatile visual identity to digital platforms and immersive sponsor activations, TOKEN2049 has grown into the leading Web3 gathering, attracting thousands of attendees and major industry players. The design work contributed to raising the profile of the event, helping it scale year after year while maintaining a distinctive, recognizable presence in the crypto ecosystem.

As Design Lead, I was responsible for setting and executing the creative direction across brand, digital, and event experiences. This included shaping the brand system, overseeing UI/UX for websites and apps, and designing large-scale event environments — from stage branding and wayfinding to booth activations for key sponsors. I worked closely with marketing, operations, and external partners to ensure consistency and quality across all outputs.